Commercial support for U.S. AgTech · Seed to Series B
Turn your product’s value
into a reason to buy.
When customers are protecting cash, a promising demo is only the start. Reveneering helps you find the right buyers, show what your product is worth to their business, and move opportunities through pilot and purchasing approval. Alexander works alongside you on customer calls, proposals and negotiations.
13
Enterprise deployments, Greener Crop · 6 countries
NASDAQ-listed clients · multi-year gov. contracts
10,000+
Active users, Greener Herd · 11 countries
$0 paid acquisition · under 9 months
AgTech fundraising report
Raising in 2026. Planning for 2027.
Understand where investment is going, what round sizes mean for your raise, and how the funding market could develop in 2027. A practical guide for AgTech founders, with three forecast scenarios.
Read the 2027 fundraising outlook →Selling in 2026. Preparing for 2027.
Help customers justify buying now.
Funding remains selective. Farm customers face high costs and pressure on profits. AI is giving them more tools to evaluate. Your sales process needs to answer three questions clearly: what changes in their business, what it costs to get there, and why the purchase should happen now.
01 · The purchase
Customers like the product, but postpone buying.
Make the financial case specific to the customer: savings, implementation costs, payback and cash timing. Focus on buyers with a problem worth solving and a budget to solve it.
02 · The pilot
The pilot worked. The contract hasn’t followed.
Agree what success looks like, who owns the budget and what happens after the trial. Give each pilot a defined purchasing decision before committing more time and resources.
03 · The AI question
“AI-powered” still needs a reason to pay.
Explain the job your product does, the evidence behind its results and how it fits the customer’s operation. Make the benefit clear enough to compare with existing tools and ways of working.
04 · The founder
Every deal still depends on you.
Give your team clear rules for qualifying buyers, recording next steps and moving opportunities forward. Know which deals deserve attention and which are consuming time you cannot afford to lose.
The engine
Find the right buyers. Give each deal a clear next step.
Start with the customers you can help most and the opportunities already on your desk. Then build the buyer list, financial case, pilot proposals and follow-up process needed to move those deals forward. Your team keeps the work and the process after the engagement ends.
Alexander works on the deals with you. He joins prospect calls, helps shape proposals and supports pricing and negotiations. Each conversation improves the approach your team will keep using.
Find customers who can buy
Identify the buyers with a relevant problem, a workable budget and a realistic route to a decision.
Give pilots a path to purchase
Set out the trial, success measures, commercial terms and approvals needed to move from evaluation to purchase.
Explain why the product is worth buying
Turn technical capabilities into a clear customer benefit. Improve the message using questions and objections from real sales conversations.
Help buyers find and evaluate you
Give prospective customers useful evidence before they speak to you: case studies, practical explanations and a financial case they can share internally.
Experience reaching producers: Greener Herd grew to 10,000+ active users across 11 countries in under 9 months, without paid acquisition.
$0 paid media
Greener Herd · 11 countries
The sprint
Inside the 90-day Commercial Quarter
Customer work starts in week one. Alexander joins live deals, starts outreach and improves the sales process as real conversations show what works. Tools and documentation are built alongside the selling.
01
Week 1
Get into the deals
Join customer calls · review live opportunities · agree next steps · start targeted outreach
+
02
Weeks 2–5
Build momentum with buyers
Run outreach and follow-up · develop proposals with buyers · establish pilot success measures · record deal progress
+
03
Weeks 6–10
Advance pilots and purchasing decisions
Work through objections · support pricing and negotiations · involve decision-makers · pursue the next customer commitment
+
04
Weeks 11–13
Keep deals moving. Equip the team.
Continue calls and negotiations · follow up on open decisions · coach the team on live deals · hand over customer records and next steps
+
Execution throughout: Outreach, customer calls, proposals and negotiations run across the engagement. Each week, review buyer responses, deal progress and the next commitments to pursue. Customer trials, seasons and approvals determine contract timing.
The investment case
Compare the engagement fee with a potential contract. This is a revenue comparison, not a profit or return calculation. Your assessment should also include delivery costs, sales costs, payment timing and the likelihood of winning the work.
Fee as % of deal
12.5%
Contract value / fee
8x
Engagement fee
$25,000
Structured to earn your confidence
Review the work before deciding to continue.
The payment structure and exit clause are designed around one principle: you should only continue paying when you’ve seen enough to know the engagement is working.
$12,500
Payment 1 — before day one
NDA signed, scope confirmed, start date agreed. The only payment made before you’ve seen any work.
$6,250
Payment 2 — end of week 5
Due on delivery of the deal framework and AgTech buyer guide, developed through live customer work. Review outreach responses, proposals, deal progress and the priorities for the remaining weeks.
$6,250
Payment 3 — day 90
Due on final handover of the sales process, opportunity records and progress report. Final deliverables are released on receipt.
Exit clause
Either party may close the engagement at the end of week 5, before Payment 2 is due. If the week-5 deliverables have been completed and handed over, Payment 2 is owed. If the engagement closes before that, Payment 2 is not triggered and you keep everything produced to that point.
Who you work with
Work directly with an AgTech founder and commercial operator
Alexander brings experience selling agricultural technology to producers, companies and public-sector buyers. He runs each engagement directly.
Alexander Kappes
Founder & Chief Revenue Officer · Reveneering · Dallas, TX
Most recently, Alexander was engaged as Executive Advisor for U.S. market entry at a German Series B DeepTech company pairing a proprietary MRI sensor with an AI decision-support model for internal-quality inspection. Brought on as the first outside commercial operator on the ground, he built the company’s full U.S. commercial toolkit from scratch (buyer profiles, ROI models, pricing, qualification frameworks) and personally advanced a structured pipeline of pilot accounts through a repeatable sales process, delivering a qualified national pipeline and first U.S. commercial clients inside a 180-day engagement.
At Greener Crop, Alexander closed multi-year enterprise contracts with NASDAQ-listed corporations, government agencies, regional holding companies, and international NGOs across 6 countries, managing the full commercial cycle from technical feasibility through to signed deployment agreements. At Greener Herd, he built a livestock intelligence platform to 10,000+ active users across 11 countries in under 9 months at $0 paid acquisition.
Before AgTech: grew Groupon Middle East to $60M annual revenue as CEO and launched a $160M vertical from zero at Groupon’s Chicago headquarters.
Every Reveneering engagement is run by Alexander directly. No account managers. No junior team. The operator who closed these deals is the one working on yours.
At Greener Crop, Alexander closed multi-year enterprise contracts with NASDAQ-listed corporations, government agencies, regional holding companies, and international NGOs across 6 countries, managing the full commercial cycle from technical feasibility through to signed deployment agreements. At Greener Herd, he built a livestock intelligence platform to 10,000+ active users across 11 countries in under 9 months at $0 paid acquisition.
Before AgTech: grew Groupon Middle East to $60M annual revenue as CEO and launched a $160M vertical from zero at Groupon’s Chicago headquarters.
Every Reveneering engagement is run by Alexander directly. No account managers. No junior team. The operator who closed these deals is the one working on yours.
Latest engagement
180
Day U.S. market-entry mandate, Executive Advisor
German Series B DeepTech company · MRI sensor + AI inspection · commercial toolkit, pipeline & reporting cadence built from zero
AgTech: enterprise
13
Enterprise deployments, Greener Crop
6 countries · USAID · NASDAQ-listed clients · multi-year government contracts
AgTech: producer acquisition
10,000+
Active users, Greener Herd · under 9 months
11 countries · $0 paid acquisition · WFP and Techstars-backed
Before AgTech
$60M+
Annual revenue as CEO, Groupon Middle East
220% growth · 24-person sales team · highest-performing global entity
Before AgTech
$160M
First-year revenue, Groupon travel vertical · from zero
15-person team · 15+ country rollout · methodology adopted globally
“Alexander brings a rare combination of operational experience, technical understanding, and commercial insight. His ability to identify viable market strategies and help founders avoid common pitfalls has been genuinely valuable.”
“Alexander is an incredible partner for any founder. He helped us turn the Graze-It vision into a scalable, actionable business model with a clear GTM path. Authentic, insightful, and zero fluff.”
“Alex helped us cut through the noise. We went from questioning our positioning to having a rock-solid GTM strategy and a clear understanding of our competitive edge. If you want to stop guessing and start scaling, this is the partner you need.”
“I consider Mr. Kappes to be among a relatively small group of professionals internationally who possess the practical expertise to design and commercialize controlled-environment agriculture systems, particularly those involving innovative integrations with energy or computing infrastructure.”
“Mr. Kappes’ contribution was significant: his work helped transform an initial concept into a structured, technically viable, and commercially grounded project plan. His ability to align technical design with economic feasibility accelerated the development process and reduced uncertainty for stakeholders.”
Brinc
GTM Mentor & Judge
Global tech accelerator. Selected to mentor and evaluate founders on go-to-market and commercial execution.
Gener8tor
Pitch Mentor & Judge
U.S. AgTech accelerator. Invited to evaluate early-stage startups on pitch quality and commercial readiness.
Techstars
GTM & Sales Mentor
Worldwide leading accelerator. Embedded as mentor on enterprise sales and go-to-market for portfolio founders.
Rocket Internet
Executive Alumnus
Global company builder. Senior executive across multiple ventures in MENA and emerging markets.
Pricing
Two engagement options. Fixed fees. Nothing hidden.
Paid in milestones tied to delivery. No work proceeds ahead of payment. You own everything built.
Start here
Phase 01
The Commercial Quarter
Hands-on support to choose target customers, improve proposals and build a sales process your team can use.
$25,000
Flat fee · 90 days · 3 milestone payments
- Target customer profiles, buyer lists and outreach channels
- Pilot plans, purchasing steps and a documented sales process
- Customer messages, proposals and objection handling
- Customer records, deal stages and a pipeline dashboard
- Direct deal participation: calls, proposals, and negotiation alongside you
- Revenue assumptions, progress reporting and a handover review
- Hiring brief for your first full-time sales lead
Phase 02
Embedded Leadership
Continued commercial leadership after the Commercial Quarter: weekly deal reviews, customer work and team support. Available to Phase 01 clients only.
$10,000
Per month · minimum 3 months · in advance
- Weekly pipeline review and deal strategy
- Improve buyer targeting, outreach and customer messaging
- Direct enterprise outreach and deal structuring
- Support with purchasing approvals and negotiations
- Sales team coaching and performance management
- Board-level commercial reporting each month
NDA first. Signed before any commercial information is shared.
You own it. CRM, deal framework, playbook, pipeline. All yours permanently.
Exit at week 5. Either party may close at the week-5 review. Payment for completed week-5 deliverables remains due.
Where are your sales getting stuck?
Bring a live opportunity, a stalled pilot or a customer-acquisition problem. Use the call to identify what is holding it back and whether Reveneering can help. If it is not the right fit, that will be said clearly on the call.
Book the call →
30 minutes · No obligation
Give your next customer a clear reason to buy, a practical way to get started and a defined next step.
Reveneering
Dallas, TX · Revenue Engineered
Alexander Kappes, Chief Revenue Officer
[email protected]
Book a call →
Alexander Kappes, Chief Revenue Officer
[email protected]
Book a call →